Nigel 
July 4th,2009If you’re interested in how psychology can work out in practice then have a read of the blog The American Gustation Crisis of 1985 written by Alan Bellows on the Damn Interesting blog site. The article looks at the Coca Cola’s attempt to recapture lost sales from Pepsi in the eighties. Here is a snippet from the article to whet your appetite:
Today,the New Coke debacle of 1985 is usually looked upon as a blunder of monumental proportions;however the ill-fated reformulation ultimately became one of the most fortuitous and informative failures in human history.
The article brings to life terms like informational conformity and sensation transference in a highly entertaining way,and there’s plenty of human interest. Just try to remember that we all make mistakes,but most of us manage to keep our mistakes out of the media.
