Do we need a business model? Oh yes.

We’re not asking a bank for finance,but we do need to clarify every aspect of our planning,so yes,we do need one. But what we want like a bullet in the kneecap is a business model designed for the last century,and given how fast everything is changing we mustn’t create a [...]

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Bits of crystal:narrowing the brand image

Adam has cerebral palsy and Nigel has chronic depression,so we’re both disabled. But apart from that similarity:

Adam is 26 and Nigel is coming up 62.

Adam has a degree in politics,but Nigel’s is in Maths (and Adam hated Maths).

Adam is Jewish (kind of) and Nigel is Christian.

Adam works for a [...]

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Crystallising our future brand image

So here we are rapidly approaching the time when we become a legal entity,start publishing,and invite other writers to submit books for consideration

…but …

we aren’t yet certain what image we want to project,even though we have provisional business and sub business names and logos.

So let’s throw down on [...]

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Rising Star 3.1:visions

Good delay in next post. [...]

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